KARMA

Nothing gives the golf course superintendent more angst than the threat of Pythium diseases on their course. They know firsthand how devastating it can be. Karma Fungicide is extremely effective against Pythium, especially when used as an early preventative/soil cleanser in the spring.

This campaign reinforced the Karma brand name and brand promise: Do something good for your turf in the spring and good things will come back to you in the summer and fall. That’s Karma. From logo development to targeted print ads, belly bands, digital banner ads, trade show displays and branded landing pages, Karma’s first-year sales exceeded projections by 20%. Social listening on golf course industry social platforms showed awareness and rapid adoption anduse of Karma brand name among target.